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Google: Amazon is biggest search rival

Google chairman Eric Schmidt has said the firm’s biggest rival in online search is e-commerce giant Amazon.

Mr Schmidt fought back at claims that Google enjoyed unrivalled dominance of the online search market.

“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” he said in a speech in Berlin.

Google is in the middle of a European Union probe into its search engine after anti-trust complaints.

In February, it avoided paying what could have resulted in billions in fines when it agreed to give equal standing to rival services such as Microsoft in its search results.

But Mr Schmidt pointed out that competition in the online world “isn’t always like-for-like”.

“People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon,” he said.

“They are obviously more focused on the commerce side of the equation, but, at their roots, they are answering users’ questions and searches, just as we are.”

Amazon, the world’s largest online retailer, has been in the news recently for moves beyond its core e-commerce business.

In August, it bought live-streaming gaming network Twitch Interactive for about $970m (£603m), marking the biggest acquisition in its 20-year history. Google was earlier reported to be in talks to buy Twitch.

However, even though Google holds the dominant position – accounting for more than 90% of the online search market – Mr Schmidt said he was still wary of the “next Google”.

“Someone, somewhere in a garage is gunning for us. I know, because not long ago we were in that garage. Change comes from where you least expect it,” he added.

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5 Comments on Google: Amazon is biggest search rival

  1. Jastamailman // October 15, 2014 at 11:08 am // Reply

    hurry, get the books in any form before the conservatives burn them….

  2. You know what pi$$es me off? Going to Amazon to buy a book and realize the e-books are priced more than the paperbacks. Big rippoff by publishers.

  3. Yes, that makes me so mad too! I was thinking it should cost less to have an e-reader(no paper, no cover design, no shipping: right?) and there I am looking at a price that is sometimes 2-3 dollars more(!!!!!) than the book itself. It says on amazon that the price is set by the publisher so I’m not sure I can be mad at amazon. This really does seem like publishers being horribly greedy and not environmentally friendly. I wouldn’t mind if amazon and google held publisher’s feet to the fire to get better pricing on e-books.

  4. Fight Club is still $0.25 but that’s the only one I could see at that price point. “Extremely Loud…” is back to $7 for me…

  5. Team Amazon…

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